Frank Deakin

Frank Deakin has extensive experience in account management and sales development, currently serving as a Senior Account Manager and Sales Development Programme Manager at Softcat plc since October 2020. In this role, Frank manages key customers and ensures excellent service delivery in cyber security, digital workspace, and hybrid infrastructure solutions. Previous roles at Softcat included Account Manager, where Frank oversaw new sales recruits, and Corporate Account Manager, focusing on new business opportunities across the UK. Prior to Softcat, Frank worked at Innovation 1st as an Account Executive and Operations Executive, supporting client management and order processes. Frank also owned Elysium Events, directing event marketing and client engagement initiatives. Educational background includes studies at Bradfield College from 2008 to 2013.