Georgia A.

Georgia A. currently serves as the Sales Development Programme Regional Manager and Senior Account Manager at Softcat plc, where responsibilities include monitoring sales performance, managing a team of 15 direct reports, and coaching Account Executives. Georgia's previous positions at Softcat involved direct management of Account Managers, facilitating recruitment and training processes, and engaging with customers to address IT challenges. Prior experience includes a Commercial Support Executive role at Kingswood Learning and Leisure Group Ltd and involvement in promotional campaigns as a Street Star Promotional Team Member for Capital FM Yorkshire. Georgia holds a Master of Business and Management degree from the University of Nottingham and a Bachelor of Arts in International Business from Leeds Beckett University.