Hayley Smith

Hayley Smith has extensive experience in sales operations and bid management, currently serving as the Strategy & Planning Manager at Softcat plc since 2019, where responsibilities include supporting strategic planning across various sales functions. Prior to this role, Hayley was a Bid Manager at Softcat, managing high-quality bid responses and resources for public sector projects. With nearly two decades at TransUnion UK, Hayley progressed from Account Manager to Bid Team Manager, overseeing departmental workflows and talent development. Educational qualifications include a PRINCE2 Foundation, a Foundation Certificate in Marketing from the Chartered Institute of Marketing, and ongoing studies in AgilePM Project Management.