Jack Roberts is an experienced professional with a strong background in client management and customer service, currently serving as Strategic Client Director & Deputy Team Leader at Softcat plc since July 2017. Responsibilities include overseeing major customers and providing exceptional service across cyber security, digital workspace, and hybrid infrastructure solutions. Previous roles range from managing sales apprentices and account management to a freelance graphics operator delivering live graphics for major broadcasters. Jack's leadership experience includes serving as President of the Birmingham Lions, where responsibilities involved liaising with sponsors and organizing events. Jack holds a degree in Business Management from the University of Birmingham.
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