Jake Smart

Jake Smart is the Data, Automation & AI Alliances Lead at Softcat, responsible for developing and executing the strategic vision of the company's Data, Automation & AI Technology Tower Council. This role involves aligning with top-tier vendors to foster growth and facilitate commercial opportunities. Previously, Jake held positions at Softcat as Hybrid Infrastructure Alliance Manager, where business performance for key vendors was managed, and as Senior Account Manager, leading a team focused on effective account management and business development. Prior to Softcat, Jake was a Senior Account Executive at EfficientIP, targeting mid and large enterprises for DDI solutions. Educationally, Jake holds a Bachelor of Arts (Hons) degree in Public Relations from Buckinghamshire New University and completed A-Levels at Scarborough Sixth Form College.