Katie Efde is a seasoned marketing professional with extensive experience at Softcat plc since February 2010, currently serving as Senior Marketing Manager for GTM and Partners. In this role, Katie Efde aligns sales and marketing efforts, manages the Sales Enablement Team, and provides essential resources to sales teams. Previous positions include Sales Enablement Manager and Data Management Business Manager, where Katie Efde fostered relationships with key partners, ensured the availability of sales materials, and led marketing campaigns. Early career experience includes serving as Symantec Business Development Manager and Account Manager at Oliis, along with a role as PA to the Managing Director. Education was completed at St. Bernard's Catholic Grammar School.
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