Sam Nunn is a seasoned commercial leader with extensive experience in the IT services sector. Currently serving as Commercial Lead at Softcat since December 2025, Nunn previously held the role of Chief Commercial Officer at Vissensa | Forward Thinking IT from January 2016 to November 2025, where leadership in commercial strategy resulted in 17% year-over-year revenue growth for four consecutive years. Nunn's career also includes key positions at Infinity SDC, mysalesbox, and Astute.com, focusing on marketing demand generation and strategic sales initiatives that consistently surpassed targets and significantly increased client acquisition and revenue. Sam Nunn holds a BSc (Hons) in Business and Management from the University of Sussex and completed the International Baccalaureate at Collège du Léman - International School.
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