Beatriz Melges

Beatriz Melges is a seasoned professional with extensive experience in digital marketing and strategic operations across multiple sectors, including iGaming and finance. Currently serving as Regional Director at SoftConstruct since July 2024, Beatriz leads initiatives for growth and innovation. Prior roles include Head of Marketing & Ops at GingaBet, where Beatriz developed a comprehensive digital marketing strategy, and Head of Digital Marketing at Deal Comunicações, where responsibilities included planning and structuring the digital marketing area for the financial market. As Co-Founder of Talle., a global strategic media group, Beatriz managed operations and developed strategic visions for clients. Beatriz's academic credentials include a degree in Publicidade from Pontifícia Universidade Católica do Rio de Janeiro and a Bachelor of Arts in Communication and Media Studies from the University of Toronto Mississauga.