Sundar Sritharan

Sundar Sritharan is a seasoned marketing technology leader with extensive experience at Softcrylic since March 2002, currently serving as Vice President of Marketing Technology. With expertise in Adobe Analytics, Experience Solutions, Customer Journey Analytics, and Journey Orchestration, Sundar has successfully designed and implemented enterprise marketing solutions that foster business growth. Previous roles include Senior Director of Marketing Technology and Software Development, where responsibilities encompassed leading agile project teams, managing software development and testing projects, and collaborating with stakeholders on technology planning. Sundar's career began in software development and web programming at VRS Pvt. Ltd. and Puppets Multimedia Inc. Educational qualifications include an MBA in Information Technology from Symbiosis Institute of Management Studies and a BSC in Computer Science from Bharathiar University.