Heidi Bartella - Citlp

Heidi Bartella has a strong background in product management and business consulting. Heidi served as the Head of Product at Softec Technologies from 2018 onwards, where they successfully executed the company's strategy, leading to a successful market penetration in the European logistics sector. Heidi achieved significant market growth and expanded operations into the MENA region. Heidi also led team expansion efforts and launched additional modules to facilitate the product expansion strategy.

Prior to that, Heidi worked as a Product Management and Business Consultant as a self-employed individual from 2016 to 2018. Heidi offered strategic consultation and guidance to a software development startup, leading to the successful sustainability of their outsourcing projects in the USA and strengthened customer relationships. Heidi also developed an interactive map as a sales and marketing tool for an Egyptian development company, seamlessly integrated with their CRM system, providing ongoing benefits by enhancing their sales workflow and delivering an exceptional customer experience.

Earlier in their career, Heidi worked at Ark Dev from 2004 to 2015 as a Business Analysis and Team Leader. In this role, they successfully managed the company's strategic clients and played a pivotal role in defining the product strategy, resulting in significant workforce increases. Heidi obtained the CMMI L2 certificate for the company and adapted processes for improved agility. Additionally, Heidi participated in many winning RFP responses, including a major project for the Major League Baseball Players Association (MLBPA) in the USA to restructure and build their SharePoint analytical reports.

Heidi Bartella - CITLP has a comprehensive education history that spans several institutions and fields of study. Heidi began their academic journey in 1995 at the Faculty of Engineering Ain Shames University in Egypt, where they pursued a Bachelor of Computer Engineering degree. Heidi continued their education at Ain Shams University, earning a Bsc. of Computer Engineering in 2000.

Heidi further expanded their knowledge and skills through various additional certifications and courses. In 2010, they completed an Entrepreneurship Course at The American University in Cairo - School of Sciences and Engineering. In 2013-2014, they took a Certified Business Analysis Professional (CBAP) Course at Campus Training & Consulting Services. Heidi also obtained an Agile Software Development certification from the Software Engineering Competence Center in 2014.

In 2016, Heidi became an ADBL One Star Certified Member after completing a program in Digital Marketing at The Academy of Digital Business Leaders. In 2017, they pursued further professional development through online courses. Heidi completed Leadership Through Social Influence and Leadership Through Marketing courses on Coursera.org, focusing on organizational leadership and marketing management.

Aside from their degrees and certifications, Heidi has also obtained a Certified International Trade, Shipping & Logistics Professional (CITLP) qualification from IPSCMI in 2020.

Heidi'sacademic journey continued, leading their to the Brooklyn Business School, where they pursued a Master of Business Administration (MBA) in Engineering Management from 2022 to 2024.

Heidi's commitment to continuous learning and professional development is also evident through their additional certifications, such as obtaining badges in Measurement and Analytics, CRM, and Digital Transformation from The ADBL (Academy of Digital Business Leaders), as well as various LinkedIn courses related to business innovation, creativity, developing a competitive strategy, selling with stories, service innovation, and social selling foundations.

Overall, Heidi Bartella - CITLP has an extensive education history with a strong emphasis on computer engineering, business management, and digital marketing, showcasing their dedication to expanding their knowledge and skills in various fields.