Alexandre Copi da Silva is a UX Design Lead at SoftExpert, with over 13 years of experience in technology, including data analysis, front-end development, and UI/UX design. Their career began at one of Brazil's largest independent digital marketing agencies, where they contributed to projects for notable clients like 3M and Cinemark. Currently focused on a SaaS product for enterprise resource planning and business process management, Alexandre leads research, journey mapping, and usability testing initiatives to optimize user experiences. In addition to their UX roles, they have served as a local leader for IxDA and have experience in front-end development and data analysis. Alexandre holds degrees in Visual Programming Design and Graphic Design from Universidade da Região de Joinville.
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