Eduarda Borba is a Product Marketing Manager at SoftExpert, where they focus on product positioning and market entry strategies. With four years of experience in B2B product marketing, Eduarda has worked in various technology and industrial sectors, contributing to strategic initiatives and data-driven product launches. Previously, they held roles at companies such as Stone and VEGA Monitoramento, specializing in market analysis, pricing strategies, and development of sales materials. Eduarda is currently pursuing a Master of Business Administration in Marketing, Branding, and Growth at PUCRS.
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