Leonardo Roque Machado is a skilled marketing professional with extensive experience in media and performance analysis, currently serving as Analista de Mídia e Performance at SoftExpert since October 2021. Responsibilities include planning, executing, and optimizing campaigns across multiple markets, monitoring key performance metrics through custom dashboards, and leading paid media initiatives from 2024 to 2025. Previously, Leonardo held positions in digital marketing and marketing analysis roles, contributing to campaign development and visual communication optimization. Educational qualifications include a Bachelor's degree in Advertising and Propaganda from Associação Educacional Luterana BOM JESUS/IELUSC and ongoing MBA studies in Marketing, Branding, and Growth at Pontifícia Universidade Católica do Rio Grande do Sul, along with a specialization in Video Editing and Post-production from LSD - Lisbon School of Design.
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