Renata de Borba

Renata de Borba currently serves as Líder de Prospecção (Pré-Vendas) at SoftExpert, leading a strategic team of 12 professionals focused on complex consultative sales. Previously, Renata held the position of Líder de pré-vendas at TOTVS Santa Catarina, where responsibilities included developing new business strategies and managing prospecting teams. Renata started at TOTVS Santa Catarina as Apoio Comercial, handling various administrative support tasks related to sales processes. Renata's career began at Auto Viação Catarinense as Caixa Geral. Renata holds a degree in Gestão Comercial from Católica de Santa Catarina and a bachelor's degree in Administração de Empresas from Universidade da Região de Joinville, complemented by leadership training at TOTVS and a course from Harvard.