Ricardo Cherem

Ricardo Cherem is a seasoned UI/UX and Product Designer with extensive experience in leading design initiatives across various companies. Currently serving as the Design System Lead at SoftExpert since February 2022, Ricardo oversees a team of designers collaborating on the Design System project, focusing on improving design scalability and consistency. Previously, at Involves, leadership was demonstrated as Ricardo worked on design systems within a web framework development squad. Experience at Dígitro involved maintaining and enhancing the design quality of multiple products, while at Ahgora, Ricardo led a significant redesign of a SaaS product and a comprehensive rebranding effort. Academic credentials include a Bachelor's degree in Graphic Design from Universidade Federal de Santa Catarina and a postgraduate degree in Strategic Marketing from UNISUL.