Vanessa Farias

Vanessa Farias currently serves as a Content Marketing Analyst at SoftExpert, overseeing content marketing teams and developing strategies across various channels, including SEO-optimized content. Previously, Vanessa worked as a Customer Experience Consultant at Instituto Cliente Feliz, where involvement in B2B projects focused on enhancing customer experience through methodologies like the double diamond approach. At CashMe, Vanessa led the Customer Experience team, significantly improving NPS and establishing the CX area from the ground up. Earlier roles at Cyrela and Softplan involved content management and digital marketing, with Vanessa gaining diverse experiences in journalism and multimedia production. Educational qualifications include an MBA in Leadership from Pontifícia Universidade Católica do Rio Grande do Sul, along with a Bachelor's degree in Journalism from Universidade Federal de Santa Catarina and additional studies in digital psychology and marketing.