Åse Thuveson

Åse Thuveson is the CEO of Softhouse Småland AB and the Vice Chair of Växjö DFF AB, recognized for transforming visions into reality with a strategic, business-driven, and engaged leadership style. With extensive experience in growth, business development, sales, marketing, and change management, Åse has held significant roles including Sales Manager at Elite Hotels of Sweden AB and Sales & Marketing Manager at Nordlo. Known for a modern and commercially focused leadership approach, Åse has a proven track record of developing businesses, building teams, and leading complex change projects in various industries including tech and hospitality. Strongly rooted in the Växjö region, Åse maintains a well-developed network and commitment to the local business community.