Paula Silva

Paula Silva is the Senior Director of Sales and Operations at Softonic. Paula has over fifteen years of experience in the hospitality and software industries.

Paula began their career in hospitality as a Revenue Manager and Business Intelligence Analyst for Expo Hoteles & Resort. In this role, they were responsible for developing and implementing advanced analysis across the yield, sales, and booking departments. Paula also translated business requirements into technical specifications to enable communication between the business and IT departments.

In 2013, Paula joined Softonic as a Senior Ad Operations Manager. In this role, they were responsible for managing the Adtech, Adops, Yield, and Sales Analysis teams (6 people). Paula was also responsible for the overall success and efficiency of online advertising products, including monetization, technology strategy, and operation processes. Paula led the operational relationships with 3rd party providers, including the ongoing trials of new ad technology solutions.

In their current role as Senior Director of Sales and Operations at Softonic, Paula is responsible for leading the company’s sales and operations teams. Paula is also responsible for the overall success and efficiency of online advertising products, including monetization, technology strategy, and operation processes.

Paula Silva has a Masters in Statistics and Information Management from Lisbon University of Economics and a Degree in Probabilities and Statistics from Lisbon University of Sciences.

They work with Alberto Gonzalez - Senior Software Engineer, Andrea Gentile - Jr. Adoperations Specialist, and Pau Peinado - Senior Software Engineer. Their manager is Fiona Garvey, CEO.