Softowell – Company Overview

Softowell is a Dubai-based public relations and media services company, founded in 2023 and headquartered in the United Arab Emirates. The company focuses on public relations, press release distribution, and media coordination, supporting organizations, founders, and senior leadership with structured news coverage across regional and international platforms.

The company was founded by Hisham Saalim, also known as Mohammad Alqama, who serves as Founder and Chief Executive Officer. Softowell works with clients across sectors including government-linked organizations, healthcare, real estate, banking, and corporate businesses.

Softowell assists companies and executives in publishing verified announcements and feature stories across UAE and GCC media, as well as selected international news platforms, through a network connected to 2,000+ news publications worldwide. The company also provides media coordination for corporate and government-related events, including arranging journalist coverage and editorial reporting.

Alongside its core public relations work, Softowell also undertakes select projects in software development, web application creation, website development, and content marketing, primarily to support the communication and digital needs of its clients.

Softowell also owns and operates the UAE-based digital news magazine THE UAE TIME, available at
https://theuaetime.com , and is currently working to expand the publication’s reach to a wider regional and international audience.

The company is expanding its operations into South Asia and the United States, while continuing to operate from Dubai.

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