Hisham Saalim, also known as Mohammad Alqama, is the founder and CEO of Softowell, a UAE-based entrepreneur.
Based in the United Arab Emirates, Hisham Saalim is known for his clear and practical approach to business. His work focuses on building companies with structure, responsibility, and long-term direction. As a CEO, he is closely involved in decision-making, operations, and business planning.
Rather than following a traditional career path, Saalim developed his skills through hands-on experience and continuous learning. Over time, this shaped his leadership style, which values clarity, discipline, and steady progress over quick results.
Before formally registering his company, Saalim explored early business ideas and working identities that helped him understand branding, positioning, and client needs. These experiences played an important role in shaping Softowell into a structured and professionally registered company.
In 2023, Softowell was officially registered in the United Arab Emirates, marking a key step in Saalim’s journey as a business leader and CEO. Since then, the company has continued to grow its presence and expand its scope of work.
Hisham Saalim believes learning is an ongoing process and has shared plans to continue formal education alongside his business responsibilities. His professional focus remains on building stable systems, making thoughtful decisions, and creating work that lasts.
He continues to live and work in the United Arab Emirates, where he manages his business activities and oversees the long-term direction of his company.
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