Arturo Pena

Arturo Pena has been a marketing executive for some of the world's leading companies for over a decade. Arturo is currently Chief Marketing Officer at SoftServe, a global IT provider. Prior to joining SoftServe, Pena served as Vice President, Head of Marketing Global Campaigns, Martech & Analytics at Cognizant. In this role, they led global teams responsible for media campaigns, marketing operations, MarTech, and analytics. Arturo also developed high-impact media brand and core capabilities campaigns to advance Cognizant's goals of helping modernize companies through digital.

Pena began their career in marketing at EMC, where they served as Consultative Marketing Manager - Corporate Marketing. In this role, they were responsible for developing and executing integrated marketing plans that drove demand and pipeline growth across EMC's portfolio of products and services. Arturo also managed a multimillion-dollar global marketing budget and instituted financial discipline and budget optimizations.

In 2015, Pena joined GE Digital as Director, Revenue Marketing. In this role, they were responsible for leading GE Digital's revenue marketing efforts and driving integrated go-to-market plans across the company's portfolio of software and services. Arturo also played a key role in GE Digital's transformation from a product-focused company to a solutions-focused company, helping to position GE as a leading player in the industrial Internet of Things (IoT) space.

Pena has a proven track record of success in marketing, with a focus on driving growth through integrated marketing plans, innovative campaigns, and cutting-edge technologies. Arturo is a strategic

Arturo Pena has a Master of Business Administration (M.B.A.) from Rice University, a Pre- MBA from The University of Texas at Austin, and a Bachelor's Degree in Finance from Universidad Autónoma de Nuevo León. Arturo also has a Design Thinking Certification from the Massachusetts Institute of Technology.

Some of their coworkers include Mary Lyons - Chief People Officer, Alex Chubay - CTO, and Oleh Denys - Co-Founder & EVP, Audit. Arturo Pena reports to Christopher Baker, CEO.