Parrella is a transformational CEO and AI-native SaaS builder who currently leads SoftSmiths, Inc. and ennrgy.ai as chief executive officer. They previously steered POWWR to 69% customer growth, completed a UK acquisition, and expanded ARR from $6.5M to $15M+. They also doubled ESCOWare’s revenue and took it from loss-making to cash-positive in under a year. Parrella is pursuing a BSBA in Marketing at American University - Kogod School of Business.
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