Alejandra S. is a strategic designer and UX Design Manager with over 5 years of experience in delivering digital solutions that align business goals and user needs. Currently serving as a Design Coordinator at Softtek, they manage UX Design Manager responsibilities while implementing DesignOps practices and optimizing team performance. Alejandra has previously led user research initiatives and digital marketing strategies across various organizations, including Grupo Modelo and Lucky Factory 1. Their educational background includes a Master’s in Marketing and Digital Media and a degree in Graphic Design. They aim to grow into roles such as Project Manager or Strategic Delivery Lead, focusing on sustainable impact.
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