Chris Real is an experienced marketing professional with a robust background in market intelligence and strategic analysis across multiple high-profile organizations. Currently serving as a Global Industry Marketing professional at Softtek since October 2019, Chris focuses on enhancing efficiency and profitability for retail businesses through digital and data-driven solutions. Previous roles include a position as Americas Senior Strategic Analyst - Manager at Ernst & Young, where Chris contributed to the development of the Mexican chapter for the “EY Pacific Alliance business and investment guide 2017-2018.” At Deloitte, as Americas Market Intelligence Manager, valuable insights facilitated a major win for a $64 billion Consumer Products company. A tenure at IDC involved producing impactful market studies, while early experience as Mexico Market Intelligence Analyst at IBM Global Services focused on identifying market opportunities and conducting strategic assessments. Chris holds a Licenciado degree in Mercadotecnia from Universidad del Valle de México.
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