Federico F.

Federico F. has extensive experience in corporate marketing and strategy, currently serving as SVP Corporate Marketing - Innovation & Strategy at Softtek since February 2007, where responsibilities include market strategy, brand positioning, and demand generation focused on the US market. Previous roles at Softtek include SVP Marketing & Strategy, USA and Marketing Director, USA, where Federico aligned market goals with strategic priorities. Prior experience includes serving as Market Research Manager at Select, providing strategic consulting for major ICT corporations, and Business Analyst at OJF & Asociados, specializing in corporate finance and M&A. Additionally, Federico was the President and CEO of Geolatina, focusing on automotive marketing and sales acceleration. Federico holds a Bachelor’s degree and Economist degree in Economics from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'.