Sergio Pellicer is a Creative & Content Director currently at Softtek, where they lead creative direction and content strategy for international projects across the USA and LATAM. With a career beginning in 2011, Sergio has held various roles, including Copywriter at DDB and Creative Supervisor at La Moderna, where they developed innovative campaigns for renowned brands. They contributed to the field of branded content as a Creative Strategist at Dentsu Story Lab from 2020 to 2025. Sergio's educational background includes degrees in Journalism and Advertising from Universidad Miguel Hernández de Elche and Universidad de Murcia, with further studies in Digital Communication and AI innovation.
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