Felix Friedrich

Felix Friedrich is an experienced marketing professional currently serving as the Director of Customer Experience Marketing for Adabas & Natural at Software AG since October 2011. In this role, Felix leads initiatives to enhance user group communities, including organizing an annual user conference that attracts over 500 attendees globally. Previously, Felix held various directorial positions focused on brand strategy and customer engagement, overseeing the Customer Briefing Center and leading global design teams to deliver cohesive marketing strategies. Felix’s early career included a role as Junior Marketing Manager in Global Events Marketing at IDS Scheer AG, complemented by a Bachelor of Arts in Business Administration and Management, and specialized leadership training at Software AG.