Isabel Reina

Isabel Reina is an experienced sales professional with a career spanning several key positions in the technology and consulting sectors. Currently serving as Sales Manager AAPP at Software AG since March 2006, Isabel focuses on developing existing accounts, acquiring new clients, and aligning the company's value proposition with industry needs. Previously, Isabel held the role of Regional Account Manager at Software AG, where efforts were directed towards public administration accounts and maintaining major clients from 2008. Isabel joined Software AG in 2004 as part of the Partnership Development team, working on alliances with consultancies and integrators. Prior experience includes serving as Commercial Director for the Central Zone at Steria Group and as Area Director at Grupo SCA, emphasizing innovative HR consultancy. Isabel holds a Master's degree in Commercial Management and Marketing from IE Business School and a degree in Pedagogy and Educational Sciences from Universidad de Sevilla.