Annika Sinnecker

Annika Sinnecker is a seasoned marketing leader with extensive experience in driving pipeline, demand, and brand awareness across the SaaS and B2B tech sectors. They have held senior marketing roles at Software AG, where they currently serve as Senior Director of Global Partner Marketing, overseeing partner marketing strategy and execution. Prior to this, they led marketing initiatives at companies like Liferay and TONBELLER AG, achieving significant milestones in brand positioning and partner relations. Annika holds a Diploma in Business Administration from Johannes Gutenberg-Universität Mainz.