Chris Diston is currently the Head of Cloud, Data & AI Services Sales for the UK, Ireland, and Benelux at SoftwareOne, where they lead a team of Sales Specialists focused on AI, data, and cloud solutions. They previously held various roles at Rackspace Technology, including Cloud Strategy & AWS Alliances Director for EMEA and Senior Business Development Consultant. Chris began their career as a Sales Advisor at Homebase and gained valuable experience at Hewlett-Packard, where they developed social media marketing strategies. Chris earned a Bachelor's Degree in Business & Management with Industrial Placement from Aston University.
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