Laudenice Wetzstein

Laudenice Wetzstein is a seasoned business leader with extensive experience in franchise sales, brand development, and digital marketplace management. As the CEO and Founder of Lauwe Group, Laudenice specializes in helping companies expand through franchising and enhancing their brand presence. Additionally, Laudenice leads PickAll, an all-in-one delivery app aimed at supporting local businesses and promoting sustainability. With a strong presence in the food industry as the Master Franchisee for Royal Dough in Portugal and Brazil, Laudenice enhances brand expansion in those markets. Previous roles include Business Development Representative at SoftwareONE, District Manager at Starbucks, and Regional Sales Manager at Calzedonia Group, among others. Laudenice holds an MBA in Project Management from FGV - Fundação Getulio Vargas, a PMP certification from ZHAW School of Management and Law, and a Bachelor's degree in Business Administration from Universidade Católica de Pernambuco.