The idea for Softwood was initiated with a view to come up with work practices that are different, innovative and create value for all the stakeholders. We offer the ultimate solution for sourcing superb quality textiles from Pakistan. Leveraging supplier relationships built  over last few years, Softwood has direct access to a large number of reliable suppliers. We turn your ideas into reality with our comprehensive product development capabilities - matching creativity with proven development experience. Our basal strength lies in our strong team with years of hands on experience across a wide spectrum of the textile industry. This team of votive professionals is actively involved in sourcing quality textiles from Pakistan at best possible price. We are sure to provide unmatched service to create maximum value for our customers as well as suppliers. Innovation and perfection of the product are imperative to Softwood. The key strength of the company lies in the areas of product development, productions, coordination & communication.

Textiles

Softwood

Softwood's headquarters in Lahore, Pakistan

Rizwan Zubair

Muhammad Rizwan

This department focuses on developing and implementing strategies to drive sales growth and enhance marketing efforts.

Sales and Marketing

This department focuses on ensuring the quality and standards of products and services through systematic audits and evaluations.

Quality Assurance

This department oversees the coordination and execution of managerial tasks and supports operational functions within the organization.

Management Operations

This department focuses on identifying and creating growth opportunities through strategic partnerships and sourcing efforts.

Business Development

This department is responsible for setting the strategic direction and overall vision of the organization.

Executive Leadership

This department manages employee relations, training, recruitment, and financial operations within the organization.

Softwood

Org chart

Teams

Sales and Marketing

Quality Assurance

Management Operations

Business Development

Executive Leadership

Human Resources and Finance

Offices

Softwood

Org chart

Teams

Sales and Marketing

Quality Assurance

Management Operations

Business Development

Executive Leadership

Human Resources and Finance

Offices

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