Alfredo Acevedo is a senior commercial executive with over 30 years of experience in the fast-moving consumer goods industry, having led businesses across South and Central America and the Caribbean. Since 2011, they have been the Commercial Director for Central America and the Caribbean at Softys, where they designed and implemented a profitable growth strategy that has grown the client portfolio to $80M annually. Previously, during their tenure at CMPC, they served as Mass Commercial Director and played a pivotal role in driving significant growth and operational improvements. Alfredo holds multiple degrees, including a Master of Business Administration from Universidad Adolfo Ibáñez and a seminar in Data Analytics from The Wharton School.
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