Bárbara Lyon Schurch is currently the Jefe Regional Ecommerce at Softys, where they support, develop, and unify e-commerce strategies across multiple countries. They previously held the position of Líder Digital at ABCDIN from 2021 to 2024 and served as Encargada Marketing Digital at Distribuidora y Comercializadora Rodenberg Spa in 2020. Bárbara gained early experience as an Ayudante en vestuario DVD at Falabella Retail S.A from 2017 to 2018. They completed a Bachillerato in Ingeniería Comercial in 2014 and graduated with a degree in Ingeniería Comercial, specializing in Marketing, from Universidad de Los Andes in 2019.
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