Beatriz Gereda Martinez

Beatriz Gereda Martinez is a Sales and Trade Marketing Director with over 10 years of experience in fast-moving consumer goods (FMCG). Beatriz holds a Bachelor's degree in Industrial Engineering from the Universidad de Lima and has worked in various roles at major companies, including Colgate-Palmolive and Johnson & Johnson, where they specialized in account management and trade marketing. Currently, Beatriz is the Director of Commercial Excellence at Softys, continuing to demonstrate leadership and a commitment to achieving goals in high-pressure environments.