Daniel Ciquinelli

Daniel Ciquinelli is an experienced professional in trade marketing with a robust background across multiple companies, including SOFTYS, Bombril, and Whirlpool Corporation. Currently serving as Gerente de Trade Marketing at SOFTYS since May 2023, Daniel is responsible for managing sales indicators, supporting sales teams, conducting data analyses to identify business opportunities, overseeing budget control, and creating strategic initiatives to enhance market share. Previous roles include pivotal positions in trade marketing and market intelligence at companies such as Bombril, Lojas Renner S.A., and SKY Brasil, where responsibilities encompassed strategic planning, execution analysis, and managing promotional activities. Daniel holds an MBA in Business Intelligence with a focus on Marketing from ESPM, a degree in Marketing from Universidade Paulista, and specialized training in operational excellence (Six Sigma) from Universidade Whirlpool.