Eder Santos is a senior sales executive at Softys, with 15 years of experience in the market. They have a strong background in direct customer negotiation, evaluating pricing and special sell-out actions, and implementing strategic changes to meet objectives. Prior to their current role, Eder worked as a salesperson at Aurora Alimentos and DPA Brasil, as well as a merchandising professional at Nestlé. Eder earned a bachelor's degree in Advertising and Propaganda from Faculdade da Cidade do Salvador.
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