Fabio Rocha is a seasoned professional with 28 years of national and international experience in revenue management and finance. Currently serving as Head of Corporate Revenue Management at Softys since 2023, Fabio has previously held significant roles at PepsiCo, where they transformed finance teams into strategic business partners and implemented optimization projects across Latin America. With a strong foundation in business administration from Universidade Presbiteriana Mackenzie, Fabio's expertise spans various domains, including pricing architecture, team building, and strategic planning. Their career includes impactful positions at esteemed companies like The Coca-Cola Company and Nestlé, contributing to numerous successful projects across the Americas.
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