Fernando Simón

Fernando Simón is an experienced professional with a proven track record in the fast-moving consumer goods industry. Currently serving as the Gerente de Trade Marketing at Softys, they lead Trade Marketing initiatives across all channels and categories, focusing on strategic planning and execution. Previously, they held significant roles such as Trade Marketing Head at GEORGALOS and Sales Manager Traditional Trade at Spectrum Brands. Fernando holds a Bachelor's degree in Marketing from Universidad Católica de Salta and is pursuing a postgraduate degree in Business Management at UADE.