Franco Lippi

Franco Lippi brings extensive experience in pricing and revenue management, having held various senior roles at Softys since July 2017, including Gerente Sr. RGM and Supervisor Vendas Key Account, where responsibility involved implementing pricing strategies and leading technical initiatives. Prior to Softys, Franco worked at JBS from June 2012 to July 2017, focusing on pricing optimization projects and market intelligence, while also managing analytical reports and system improvements. Franco's career began at Braskem, where responsibilities included production planning and performance indicator management. Franco holds an MBA in Business Management from Fundação Getulio Vargas and a Bachelor's degree in Production Engineering from Universidade Presbiteriana Mackenzie.