Lidia Mota is a seasoned marketing executive currently serving as the LATAM Marketing Director for Feminine Care at Softys since 2021. Previously, Lidia held various roles at Colgate-Palmolive, including Personal Care Marketing Manager and Group Marketing Manager, and also served as a Brand Manager at Diageo from 2002 to 2008. Lidia’s extensive experience includes managing well-known brands such as Sorriso and Colgate toothpaste. Lidia graduated with a degree in Business and completed a post-graduate study in Business Economics at Fundação Getulio Vargas.
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