Perseu Prata is a senior sales executive with over 20 years of experience in commercial and marketing roles, specializing in both direct and indirect channels across various sectors, including pharmaceuticals and food. They hold an MBA in Business Administration and Retail Management and have expertise in sales strategies, market analysis, and team leadership. Perseu has managed key distributor relationships and has a proven track record in increasing market share and profitability. Currently, they serve as a Senior Account Executive at Softys, where they continue to develop innovative competitive strategies.
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