Robinho is a seasoned executive with 22 years of experience in sales management, trade marketing, and merchandising within both national and multinational companies in the consumer goods sector. Currently serving as the Head of Commercial, E-Business, Trade Marketing and Merchandising at Softys, Robinho is responsible for driving sales and operational efficiencies across multiple brands. Previously, Robinho held key positions at Hypera and Ontex, where they demonstrated a strong capability in transforming complex commercial operations and leading high-performance teams. Robinho holds a Bachelor's degree in Business Administration from ISEAP and has pursued further education in digital performance and English teaching.
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