Frédéric O. is a CRM Data Lead and Consultant specializing in CRM and Marketing Automation, with over 10 years of experience in customer relationship management and omnichannel marketing. Currently, Frédéric drives the CRM strategy for a major banking group while managing HZM Numérique, a project aimed at training Malagasy youth in digital professions. Frédéric holds a Master's degree in Marketing Management from IAE Caen and is pursuing a Master's in Sociology at Université de Rouen. In previous roles, Frédéric has worked with BNP Paribas, Orange, and other notable organizations, focusing on data structuring, lifecycle automation, and customer engagement.
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