Founded in 2023, Soï crafts meaningful jewelry designed to remind and inspire you to pursue your dreams. Our quality pieces feature natural stones, all designed, marketed, and dispatched from our Copenhagen headquarters.  

The name Soï, meaning "Myself" in French, reflects our core mission: to remind you to believe in yourself. The distinctive "ï" is a personal nod to founder Anna Jäpelt.

Soï

Frederik Leopold

This department provides strategic direction and overall management for the organization.

Soï

Org chart

Teams

Executive Leadership

Offices