Anni Rautsi

Anni Rautsi is a seasoned marketing professional with extensive experience in digital marketing strategy and execution. Currently serving as a Digital Marketing Strategist at SOK since April 2021, Rautsi leads a digital marketing growth team, generating strategies and insights from growth experiments. Previously, Rautsi worked as a Digital Client Manager at ToinenPHD, managing B-to-B and B-to-C digital accounts and developing marketing communication strategies. Rautsi's background includes roles at dentsu international, where expertise in programmatic buying and social media was developed, as well as experience with Out-of-Home advertising at Posterscope Finland. Earlier career positions included contributions to marketing efforts at L'Oréal and an academic thesis focused on customer profiling for digital marketing at Haaga-Helia University of Applied Sciences. Rautsi holds a Master of Science in Marketing and Economic Sociology from the Turku School of Economics and a Bachelor of Business Administration in Marketing from Haaga-Helia University of Applied Sciences.