Emma Similä serves as the Growth Lead for S-kaupat, Finland’s leading grocery eCommerce platform since January 2020, focusing on growth operations and digital development across 19 regional cooperatives. Prior roles include Lead Designer and Senior Designer at S-kaupat, emphasizing customer experience and UX excellence, as well as a Senior Service Designer at Capgemini and Business Designer at Plus One Agency. Earlier experiences include a Sr Marketing Communication Manager position at Microsoft and various roles at Nokia, including Digital Producer and eCommerce Operations Manager. Emma holds a Positive Psychology Practitioner degree from the University of Tampere, a Service Design qualification from Aalto University, an M.B.A. in International Business Management, and a Bachelor’s in International Business from Haaga-Helia University.
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