Heidi Salmi

Heidi Salmi is the Vice President of Category Management and Procurement at SOK, where they oversee nearly €4 billion in turnover across key food categories. With a Master's degree in Food Technology from the University of Helsinki, they possess a strong foundation in product development and food processes. Throughout their career at S Group, Heidi has demonstrated expertise in customer-driven category management, strategic sourcing, and team leadership, successfully leading projects like SOK's Alcohol Reform Project since 2023. Known for their analytical skills and ability to inspire collaboration, they have consistently delivered measurable results in supplier negotiations and pricing strategies.