Sandra Sundbäck is an accomplished IT Area Lead with extensive experience in product management and development within marketing operations and digital asset management. Currently at SOK since June 2019, her roles include leading cross-functional teams in the delivery of the Assortment Planning product and overseeing the Centralized Content Management ecosystem. As the founder of DAM Dynamo since July 2023, Sandra focuses on digital asset management solutions. Previous positions at Kesko - K-Group involved driving enterprise-wide implementation of digital asset management and developing data-driven marketing strategies. Sandra holds a Master's degree in Media Management and a Bachelor's in Digital Multimedia from Arcada University of Applied Sciences.
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