Severi Siitonen

Severi Siitonen is an accomplished professional currently serving as Vice President of Development (Specialty Retail) at SOK, overseeing the fashion and beauty retail chains Sokos and Emotion. Previously, Severi held several leadership positions within S-group, including Vice President of Data & AI, where responsibilities included shaping the organization's data and AI strategy, and Head of Customer Loyalty and Analytics, focusing on loyalty program management and customer analytics. Severi's background also includes significant experience as a Management Consultant at McKinsey & Company, alongside earlier roles in finance, sales, and academia. Educational qualifications include a Master’s Degree in Industrial Engineering and Management from Aalto University and another Master’s Degree in Business from Nanyang Technological University Singapore.